From barrister to bestseller – a digital presence built for impact

The Challenge

When we first started working with Afua Hirsch in 2018, she had a strong social media presence but no website at all. Since then she has become one of Britain's most prominent voices – a Sunday Times bestselling author, broadcaster, journalist, and documentary maker whose work has been featured in the Guardian, Time, Vogue and the New York Times. The challenge was building a platform flexible enough to grow with a career that spans books, events, journalism, activism, brands and television production – and maintaining it as that career has expanded.

What We Built

We built afuahirsch.com from the ground up – a multi-functional personal brand platform on WordPress that handles everything from events and editorial content to book sales and brand partnerships.

The site features a fully custom events calendar managing speaking engagements, festivals and appearances across the UK and internationally. The store was initially built with full WooCommerce e-commerce functionality, but as Afua's publishing partnerships grew we evolved it into a custom storefront directing visitors to external retailers – keeping the experience clean and ensuring buyers could purchase through their preferred platform. A mailing list integration keeps supporters connected, while the brands, features, journal and activism sections give the site real depth as a content platform rather than just a calling card.

We also built borninmeproductions.com – Afua's independent production company, which holds a global first look deal with Fremantle and De Maio Entertainment and has BBC commissions in development including Season 2 of the award-nominated African Renaissance documentary series.

Beyond the websites, we've also supported Afua's team with their email infrastructure – setting up Microsoft 365 and providing ongoing technical support to keep communications running smoothly.