About
Small team.
Big standards.
Not another faceless studio.
Who we are
Founded in 2020, 37 Digital is a forward-thinking web development and digital marketing studio based in London, working with clients across the UK and internationally.
37 Digital was established by Dan Tulloch, who brings over 14 years of industry experience to every project. With a background spanning web design, development, integrations, and digital strategy, Dan founded the studio to offer clients something the big firms often can't – genuine expertise, direct access to the person doing the work, and a real commitment to getting it right.
We operate as a lean, focused team supported by a trusted network of specialist freelancers and collaborators. This model means we can take on projects of varying scale without the overhead of a traditional agency – and pass that value directly on to our clients.
Our work spans the full spectrum of web development: from WordPress builds through to fully bespoke applications built with React and Next.js. We recommend the right technology for each client's needs and budget, not a one-size-fits-all solution.
Beyond builds, we support clients with SEO, PPC, third-party integrations, and ongoing website maintenance – everything needed to keep a digital presence performing.
Security, reliability, and honest communication sit at the heart of how we work. We're fully insured and take cybersecurity seriously, so our clients can focus on their business knowing their online presence is in safe hands.
Our address
101 King's Cross Rd, London WC1X 9LP
Dan Tulloch
Founder & Developer
With over 14 years of experience in web design, development, and digital strategy, Dan founded 37 Digital to offer clients something the big firms often can't – genuine expertise and direct access to the person doing the work.
Before founding 37 Digital, Dan worked freelance and with agencies across the UK, building a deep understanding of how projects go right – and how they go wrong. That experience shapes everything we do.
When he's not building websites, you'll usually find him drinking too much coffee or tinkering with some side project that'll never see the light of day.
How we work
Things we actually believe in
Quality over quantity
We take on fewer projects and do them properly. No assembly lines, no cutting corners.
No middlemen
You talk to the person building your site. Always. No project managers relaying messages.
Honest advice
If you don't need it, we'll say so. We'd rather lose a sale than sell you something you won't use.
Long-term thinking
We build for the long term, not just the launch. Your site should grow with your business.
Brands we've built for
See what we've built
Real projects, real results – take a look at what we've delivered.