SEO & Digital Marketing
Technical SEO, performance optimisation, and paid search that gets your site in front of the right people. No black-hat tricks – just solid fundamentals, smart ad spend, and measurable results.
What we can do
How we work
Audit
Full technical audit of your current site, SEO position, and digital marketing opportunities.
Strategy
A prioritised action plan for organic search, paid ads or both – based on impact and budget.
Implementation
Hands-on fixes, optimisations, and campaign setup.
Report
Clear monthly reports showing progress, spend, and results.
Case study: Service business, UK
From launch to nearly 5× the enquiries – on a modest budget
5×
Nearly five times the enquiries, every month
£16
Per enquiry, down from £76
9%
Of visitors from the ads got in touch, up from under 1%
The challenge
An established service business had tried Google Ads before without much to show for it. They wanted to give it another go on a modest budget, so we built a new campaign from scratch. The first month brought plenty of people to their website, but only 4 got in touch – and each of those enquiries cost £76.
What we did
Rather than spend more, we made the same budget work harder:
- Stopped the ads showing to people who were never likely to book
- Tracked every call and enquiry, so we could see which ads were bringing in business
- Put the budget behind the people most likely to get in touch
- Made changes to the website so it was quicker and easier to make an enquiry
The results – four months in
The first month against the fourth, with no increase in budget.
Enquiries a month
Nearly 5× as many
Cost of each enquiry
Almost 80% less
Visitors from the ads who got in touch
Ten times the rate
Campaign results from 2026. We keep our clients’ details confidential, so this one stays anonymous – but the figures are real, taken from the campaign’s own reporting. Results vary depending on budget, market and competition.
Frequently asked
SEO is a long game – expect meaningful improvements in 3–6 months. Paid search can drive traffic from day one.
No – and you should be wary of anyone who does. We focus on the fundamentals that lead to sustainable rankings.
Yes – we set up, run and improve Google Ads campaigns, on their own or alongside your SEO. The case study above shows what that can look like on a modest budget.
There are two parts. Your ad spend goes straight to Google from your own account, so you’re always in control of it. Our management fee is separate and monthly, and covers running and improving your campaigns. There’s also a one-off setup fee, which depends on the campaign. We’ll quote both once we understand your business and goals.
You do. The account is set up in your name – or if you already have one, we simply take over managing it – so the account and all its data stay yours.
Three months to start with. It takes a few months for a campaign to gather enough data to fine-tune properly, and that’s when the real improvements happen. After that it’s rolling monthly, with 30 days’ notice.
Every month you get a plain-English report – what you spent, the enquiries it brought in and what each one cost – and a call to go through it together. Both are included in the management fee.
Yes – we can write content for you as part of your content strategy, alongside optimising what you already have.
Not quite ready to talk?
Check your own site first with our free tools – no sign-up, and we won’t ask for your email address.
Link preview checker
See how your page will look on Google, LinkedIn and Facebook before you share it, and what to fix.
Can AI read your website?
See whether ChatGPT, Claude, Perplexity and Google’s crawlers are allowed to read a page, and whether its text needs JavaScript.
Schema checker
Check a page’s structured data against what Google documents, see what’s missing, and get starter markup for your business.
Need help with SEO or Google Ads?
Let’s talk about your project and see how we can help.