Performance & Optimisation

Why speed matters to visitors and to search, and what makes a site fast – Core Web Vitals, hosting and lean pages.

Website carbon footprint: why green hosting and sustainable web practices matter in 2026

15 January 2026 · 7 min read

Your website could be quietly damaging both your business performance and the planet. The internet now produces more carbon emissions than the entire aviation industry – and most businesses have no idea their website contributes to this growing environmental crisis. It's important to be aware of your website carbon footprint. Here's what should concern every […]

Speedometer with its needle in the orange zone, showing website speed

Performance & Optimisation

The business impact of Core Web Vitals: why these metrics matter more than ever

17 September 2025 · 5 min read

Website speed has always mattered, but Google's Core Web Vitals have transformed it from a nice-to-have into a business-critical priority. These metrics don't just measure how fast your website loads – they measure how your users actually experience your site, and Google uses them as ranking factors that directly impact your search visibility. For UK […]